Google Rating
5.0
Based on 22 reviews
Google Rating
5.0
Based on 22 reviews

WEBSITE DESIGN: Tabcorp

Key Achievements

  1. 469% increase in monthly organic traffic*

THE CHALLENGE

Tabcorp is a long-term client of ours: and as they prepared for a new site design, Vine Digital was commissioned to manage a number of elements in this process. Our team built a custom site architecture for https://www.tabcorp.com.au/, as well as conducting a full content restructure and producing all of the necessary SEO elements. We were also engaged to manage the migration of the site.

OUR APPROACH

The aim of this project was to increase organic traffic by driving relevant stakeholders, employees and shareholders to the website. The site is the corporate face of Tabcorp and exists to attract investors. This project required substantial stakeholder management on our part, as we not only juggled the needs of the client—we were also collaborating with other agencies, internal employees and shareholders.

TAKEAWAYS

The project launch and following months saw great results for the client, with strong sustained growth over the last few years.

*measured over a 3.5 year period from January 2018 to June 2021. Monthly visits went from 16,000 to 75,000.