Ruth Chapman
Ruth Chapman
11th Aug, 2020
why site speed is important
Page speed is vital to UX, and affects your business’ results in SEO, Paid Search and Paid Social. Not only is site speed something that will demand even more attention, ahead of Google’s 2021 update - it already plays a part in your rankings and consequently, your conversions. Pages with a longer load time tend to have higher bounce rates and lower average time spent on the page. So how do you improve it? Before we delve into the best tools of the trade, it’s important to know what you’re working with. Run your site through GTmetrix, a free tool that will tell you how your...
Ruth Chapman
Ruth Chapman
6th Aug, 2020
Heatmap vine website
Ever wondered why your users aren’t converting? How to get more visitors to take action? Well, a heatmap could help you answer those questions. A heatmap is a graphical representation of what users do on your webpage, giving you an at-a-glance view of where users click, tap, scroll and look.   Heatmaps show user behaviour   What do heatmaps show, you ask? Heatmaps visualise user behaviour. A heatmap uses a colour-coded overlay to highlight the areas of your site getting the most attention. Aggregating all interactions with your website, a heatmap uses colours on a...
Ruth Chapman
Ruth Chapman
12th Jun, 2020
programmatic advertising
Programmatic advertising is a sexy new term being thrown around by marketers and advertising agencies, but it often gets shrouded by a mist of cryptic acronyms that can leave you overwhelmed. So let's cut to the chase and answer this: what is programmatic advertising, and do I need it for my business?   What is Programmatic Advertising?     Instead of looking at Google, Facebook, YouTube and Instagram as individual separate channels, programmatic advertising allows us to buy and measure across all channels as if they are one. Programmatic advertising is a term...
Thomson Jacob
Thomson Jacob
26th May, 2020
web development platform
Whether you are a young professional, a busy mum or an entrepreneur trying to take your business to the next level, a website is a great place to start. In this article, we’ll dive into the strengths and weaknesses of the most popular development platforms so you can decide… which one works for you?   1. Wix Wix is great for beginner users wanting to host a personal site, or set up a front page for a smaller business. The Pros Technical knowledge is not required: simply drag and drop elements onto the website without preset parameters. Wix offers over 500 templates...
Elmo Stoop
Elmo Stoop
1st May, 2020
For anyone who loves getting into the nitty gritty of numbers, the months of March and April sure have been a ride. Data, in such clear language, signifies the ways we as a society behave. When a global pandemic hits, it’s safe to say that the resulting changes in our behaviour will prove enthralling. As much as we’ve loved tracking the rises and falls, we’ve loved celebrating our client’s wins even more. Understanding how to spot opportunities in the data is just one of the things we do for our clients at Vine Digital.   But let’s run you through the facts.  62% of...
Thomson Jacob
Thomson Jacob
17th Apr, 2020
guide to ecommerce
In the current climate, making the move to eCommerce makes sense. According to 2020 statistics from AusPost, Australian eCommerce is growing by 17.2% YOY. Doing it right is important, as it will create many opportunities for your business. But what’s a good plan without a solid base? If you’re thinking about eCommerce, here’s what you need to consider.
Julia Kim
Julia Kim
30th Aug, 2019
A great doctor’s bio starts with a great understanding of what the patients are looking for. Sometimes it can be tricky to write a good one. This guide will help you nail the basics of writing up an effective doctor’s bio that can be included in the medical centre’s website, newsletters or in any other publications. A doctor’s bio on a medical centre website is a very important piece of information. It’s a little introduction. The first impression. It’s a blurb about the doctor that describes who they are and what they do. And this piece of information can be the deciding...
Shawn Powrie
Shawn Powrie
17th Jun, 2019
Search Engine Optimisation (SEO) is the process of optimising websites so that they appear higher in the "organic" (free) listings in Google search results. SEO can be a very effective channel in driving patient visits to medical centres, as patients often search for medical centres in their area using Google and Bing. This article goes over some useful tips and strategies for medical centre practice managers and staff to start the process of optimising their websites to achieve success in SEO. A sample search showing what users might type in and see when looking for a medical...
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Samuel Maher
31st Oct, 2018
In my career I have been titled Content Marketer, Content Strategist, Content Specialist, and Content Guru. And I’m here to tell you: STOP PRODUCING CONTENT Here’s why. “A rose / by any other word would smell as sweet” – William Shakespeare, Content Marketer When exactly did “writing” start being “content”? Has anybody asked JK Rowling why Harry Potter is such successful content? Where are the essays celebrating the brilliance of Mark Twain’s Huckleberry Finn content strategy? And where are we with the long-running search for Shakespeare’s elusive content...