Tara Wesson
31st Mar, 2022
How to Measure Marketing ROI
Truth: any marketing campaign that doesn’t provide value to a business is a waste of time, money, and effort. For this reason, it is important to evaluate campaign performance, so you know whether your marketing efforts are successful or not. Marketing should be data-driven, focusing on efforts that will improve an organization’s bottom line. Sure, several key performance indicators are available to marketers these days, but none is more important than Return on Investment (ROI). Marketing ROI is perhaps the simplest way to determine if a marketing strategy is profitable or not....
Tara Wesson
24th Mar, 2022
Web Accessibility What Is It and What Does It Mean for You
Your website’s design is a crucial element in converting visitors into leads and customers. Even high-quality page content, if displayed poorly, will fail to connect and engage your target audience. You need a website design that’s accessible—something that all users can use without issue. There are web users with impairments that may find web accessibility useful in their day-to-day life. For instance, having captions on videos can help those with hearing problems consume content. Web accessibility is a very real concern in the digital space. Educating yourself on the topic can...
Tara Wesson
17th Mar, 2022
Your Comprehensive Guide to Google Analytics 4
If you track your website’s performance with Google Analytics, you need to read this. In October 2020, Google released the 4th iteration of its analytics suite: Google Analytics 4 — GA4. It has since moved on from its previous program Universal Analytics, but some end users are still slow to adopt the new product. Why should you do this? How do you do this? What if you don’t want to? What are the drawbacks? If you’re yet to join the GA4 bandwagon, don’t worry. This article will cover everything you need to know, including: What is Google Analytics 4? The key...
Jonathan Crossfield
16th Mar, 2022
Digital marketing trends to expect in 2022
Every year always begins with hype around new marketing technologies and trends that will supposedly define the year ahead. However, like the “You’ll never see me in that!” fashions that walk down a Parisian catwalk each season, some of the year’s digital marketing trends may take more than twelve months to become practical and relevant to most mainstream marketing strategies – particularly in more conservative industries like healthcare and finance. Yes, we could talk about AI, the Internet of Things or interactive content, which are all definitely things right now. We...
Tara Wesson
25th Feb, 2022
With every technological development, the healthcare industry grows even more competitive. Why? Not only do customers judge the quality of your products and services; they’re also influenced by your online presence, including your website. How easy is it to use? Does it load quickly, and is it easily found on search engines? This is where SEO and user experience comes in. SEO can help healthcare organisations expand their digital presence, reaching new and wider audiences online. While navigating this may seem like a minefield at first, by focusing your efforts on the below strategies...
Tara Wesson
15th Feb, 2022
As a healthcare brand, it is vital to rank well on Google for your branded keywords. You want to be able to outrank any eCommerce retail websites that sell your products. Doing so will allow you to build brand authority, which helps build trust with your target market. This will help you gain new customers while retaining old ones. So, how can you do this? One way is through SEO content expansion, a method that enables you to expand the search visibility of your content. When utilized correctly, you will benefit from improved rankings and, ultimately, more website...
Tara Wesson
15th Feb, 2022
Are you using digital advertising to promote and grow your business? It’s one of the best ways to get your brand front and centre with your target market without spending all your marketing budget. If you are, then perhaps you may have heard about programmatic advertising, since it’s gaining a lot of attention among online marketers these days. If you’re looking to improve Return On Ad Spend (ROAS) for your campaigns, then it’s something you must know about. In this article, we’ll cover everything you need to know about programmatic advertising. This easy-to-use guide will...
Tara Wesson
11th Feb, 2022
Over the last decade, the world's ad consumption has shifted from television, print, and radio to mostly online advertising. In fact, in 2019, over 53.2% of Australian ad spend was digital. In recent years, programmatic advertising has emerged as a new digital advertising delivery method that uses powerful algorithm-based technology to buy and sell ads in real-time. As a practice, it has radically shaken up the world of digital display advertising. Most industries have embraced programmatic advertising, but why hasn’t the healthcare and pharmaceutical industry? When it comes to...
Tara Wesson
12th Dec, 2021
Did you know that there are 3.5 billion daily searches on Google? As a healthcare brand, you must have some form of representation amongst the Search Engine Results Pages (SERPs). There are several ways to get noticed on Google; increasing your search visibility generally takes time and effort. To rank well for organic search results, you need a solid SEO strategy. This will involve building quality backlinks through high-quality content marketing. Another option, a shortcut of sorts, is paid advertising with the Google Ads platform. With the right PPC strategy, you can get your brand...