Thomson Jacob
Thomson Jacob
26th May, 2020
web development platform
Whether you are a young professional, a busy mum or an entrepreneur trying to take your business to the next level, a website is a great place to start. In this article, we’ll dive into the strengths and weaknesses of the most popular development platforms so you can decide… which one works for you?   1. Wix Wix is great for beginner users wanting to host a personal site, or set up a front page for a smaller business. The Pros Technical knowledge is not required: simply drag and drop elements onto the website without preset parameters. Wix offers over 500 templates...
Elmo Stoop
Elmo Stoop
1st May, 2020
For anyone who loves getting into the nitty gritty of numbers, the months of March and April sure have been a ride. Data, in such clear language, signifies the ways we as a society behave. When a global pandemic hits, it’s safe to say that the resulting changes in our behaviour will prove enthralling. As much as we’ve loved tracking the rises and falls, we’ve loved celebrating our client’s wins even more. Understanding how to spot opportunities in the data is just one of the things we do for our clients at Vine Digital.   But let’s run you through the facts.  62% of...
Thomson Jacob
Thomson Jacob
17th Apr, 2020
guide to ecommerce
In the current climate, making the move to eCommerce makes sense. According to 2020 statistics from AusPost, Australian eCommerce is growing by 17.2% YOY. Doing it right is important, as it will create many opportunities for your business. But what’s a good plan without a solid base? If you’re thinking about eCommerce, here’s what you need to consider.
Julia Kim
Julia Kim
30th Aug, 2019
A great doctor’s bio starts with a great understanding of what the patients are looking for. Sometimes it can be tricky to write a good one. This guide will help you nail the basics of writing up an effective doctor’s bio that can be included in the medical centre’s website, newsletters or in any other publications. A doctor’s bio on a medical centre website is a very important piece of information. It’s a little introduction. The first impression. It’s a blurb about the doctor that describes who they are and what they do. And this piece of information can be the deciding...
Shawn Powrie
Shawn Powrie
17th Jun, 2019
Search Engine Optimisation (SEO) is the process of optimising websites so that they appear higher in the "organic" (free) listings in Google search results. SEO can be a very effective channel in driving patient visits to medical centres, as patients often search for medical centres in their area using Google and Bing. This article goes over some useful tips and strategies for medical centre practice managers and staff to start the process of optimising their websites to achieve success in SEO. A sample search showing what users might type in and see when looking for a medical...
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Samuel Maher
31st Oct, 2018
In my career I have been titled Content Marketer, Content Strategist, Content Specialist, and Content Guru. And I’m here to tell you: STOP PRODUCING CONTENT Here’s why. “A rose / by any other word would smell as sweet” – William Shakespeare, Content Marketer When exactly did “writing” start being “content”? Has anybody asked JK Rowling why Harry Potter is such successful content? Where are the essays celebrating the brilliance of Mark Twain’s Huckleberry Finn content strategy? And where are we with the long-running search for Shakespeare’s elusive content...
Elmo Stoop
Elmo Stoop
10th Jan, 2018
In a highly competitive and constantly shifting online space, a solid, agile digital marketing strategy is key to staying ahead of the pack. But having the latest insights and content management tools is no longer enough. To enjoy ongoing success, you need the expertise to maintain a long-term, ever-evolving strategy – with inbound marketing at its core. Here’s what you need to know for online success in 2018. Common struggles for online businesses Talk to any digital marketing manager or business owner in the online space and they will describe one of two common struggles:...
Richard Eaves
Richard Eaves
28th Nov, 2017
Last week, I had a conversation with an investor looking to invest in an unnamed digital agency. He seemed like a genuine guy, though his intentions were clearly financially motivated--obviously a good thing for an investor--but there was a thorn in my side from the start of the conversation. I knew I was speaking to a potential competitor, albeit a complete newbie to the industry, and he only had one goal for this chat: extract as much industry knowledge out of me as possible for his own gains. I should have dismissed him, kept my mouth shut, and politely sent him on his way. But I...
Richard Eaves
Richard Eaves
8th Nov, 2017
Websites are rarely a case of “build it and they will come”. But crafting websites is not the scary new discipline that many have come to believe it is. Attract Still trying to adapt your prehistoric methods to the digital age? Consider this:   Pre-internet Digital Version High-street shop Website Word-of-mouth Review sites & social media Newspaper advertising Display advertising Traditional press release Online PR & Outreach Radio advert Digital media advert TV advert YouTube advert   I come across so many...