Tara Wesson
15th Nov, 2021
As a healthcare brand, it’s important that the information shown on your website is accurate. The internet’s a rampant, misinformation-ridden free market; it’s essential you are your own source of truth regarding your products. Failure to meet these ethical standards could put your readers and prospective customers at serious risk. Your content marketing strategy must address this concern while optimising for search engines at the same time. It’s very much a balancing act between authenticity and SEO. In this article, we’ll cover everything you need to know, including:...
Tara Wesson
14th Nov, 2021
In our modern digital world, having a website for your brand is an absolute must. It acts as a hub where prospective customers can learn more about your products. Even if you don’t sell anything on your website, having one is still necessary. Whether or not you have a website, people are talking about your product online — wouldn’t you rather be the source of all truth for your prospective customers? If your website is the digital equivalent of your business, then search engines like Google and Bing are directories. Your domain needs to rank highly for search terms so high-quality...
Tara Wesson
9th Nov, 2021
The global pandemic saw the closure of many physical shopfronts in 2020-2021, resulting in some businesses making the move to online for the first time. However, for most modern retailers, eCommerce has been a key channel for many years. By the end of 2021, global eCommerce sales have been projected to approach $5 trillion, with year-on-year growth predicted to continue. But with so many online shop/eCommerce hosting options at your disposal, how do you find the best eCommerce platform for your site? Here, we explain the main benefits of eCommerce platforms, and how to decide on the best...
Tara Wesson
1st Nov, 2021
The idea of SEO as a way for dodgy marketers to climb to the top of search results is as antiquated as it is incorrect. While the wild west of the early internet was indeed a completely different landscape, today good SEO is all about creating a valuable experience for the user. If your SEO strategy is still rooted in the past, here are the areas of modern SEO that will keep you up-to-date with consumer demand and ahead of your competitors in organic search results.   Keywords and intent SEO and keywords have always gone hand in hand – and that remains true to this day....
Tara Wesson
15th Sep, 2021
If you’ve visited a website, you’ve probably had to click “accept” or “decline” on a popup asking whether you accept cookies. But what does this mean? With third-party cookies being phased out, it’s important to understand this and start preparing for a cookie-less world. Companies in the health industry will need to transition their current marketing from a reactive strategy to a proactive one. The health sector is highly regulated online, and it may take the assistance of a digital marketing agency specialising in health to navigate this extra hurdle and optimise your...
Ruth Chapman
15th Sep, 2021
A great doctor’s bio starts with a great understanding of what the patients are looking for. Sometimes it can be tricky to write a good one. This guide will help you nail the basics of writing up an effective doctor’s bio that can be included in the medical centre’s website, newsletters or in any other publications. A doctor’s bio on a medical centre website is a very important piece of information. It’s a little introduction. The first impression. It’s a blurb about the doctor that describes who they are and what they do. And this piece of information can be the deciding...
Ruth Chapman
14th Sep, 2021
All the digital trends of 2020 pointed to one thing: video. Video, video, video. And while the Vine Digital team doesn’t completely disagree with this trend, we believe that video has a time and a place. We’d suggest thinking twice before you slap that video on your homepage, as doing so will possibly cost you in the long run. Let’s talk about it. Videos Are a Good Thing… Right? The general consensus is that videos on homepages are a good thing. Common catch cries include: “It showcases the product!” “It adds interest to the page!” “It tells our...
Tara Wesson
14th Sep, 2021
As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing goals. One part of my day might be spent writing social media posts; another few hours will be dedicated to sales writing or blog posts. While all these tasks fall under the umbrella of content marketing, there are some key differences between copywriters and content writers. Here’s how to tell the difference between copywriting and content writing, why this distinction is important, and how to get the best of both worlds in your own content...
Ruth Chapman
14th Sep, 2021
In my experience, small business owners fall into one of two categories. Some are right on top of the newest trends in marketing—digital, social, Adwords, the works. There’s not a marketing buzzword they won’t throw at you in a meeting. The rest are experts in their field and just want to get on with the business of doing what they know best. “Website?” they ask, “yeah, I think we’ve got one of those”. Which category do you fall into? Well this article is for you! Yes, it doesn’t matter which one you are. That’s the whole point. (Made for a nice intro...