Google has officially launched a much-anticipated application programming interface (API) for the Search Analytics feature in Google Search Console (formerly known as Webmaster Tools).
On 5th August, Google webmaster trends analyst John Mueller wrote in a blog post that they have decided to make the data found in the new Search Analytics report accessible for developers via API. The Search Analytics API will enable webmasters to “bake search performance data” into their apps and tools.
With filters and parameters built within the API, webmasters can easily query their search data traffic to dig up more information about their search performance. Setting the filters will return rows of data grouped by the row keys (dimensions) and sorted by click count descending. Adding a date range as one of the dimensions will omit any days without data from the result list.
According to Mueller, getting started with the new Search Analytics API will be easy, especially for those who have used Google’s other APIs or any existing Search Console APIs. Nevertheless, Google has provided a how-to page with examples on how webmasters can create their own programs. The following are only some examples of the data you can pull through the new API:
- Verify the presence of data (What’s the most recent date you can request?)
- Top 10 queries by click count
- Top 10 pages
- Top 10 queries in India
- Top 10 mobile queries in India
Of course, there are only some of the many new ways to access and play with all the search performance data you can pull through the API. In fact, Google is hoping developers will create their own “recipes” for apps and add-on services based on this data.
So, if you haven’t already, you can check out the new Search Analytics API over here.