Richard Eaves
Richard Eaves
8th Nov, 2017
Websites are rarely a case of “build it and they will come”. But crafting websites is not the scary new discipline that many have come to believe it is. Attract Still trying to adapt your prehistoric methods to the digital age? Consider this:   Pre-internet Digital Version High-street shop Website Word-of-mouth Review sites & social media Newspaper advertising Display advertising Traditional press release Online PR & Outreach Radio advert Digital media advert TV advert YouTube advert   I come across so many...
Richard Eaves
Richard Eaves
8th Nov, 2017
The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your content for mobile devices. Image credit: Johan Larsson (Flickr) License: Some Rights Reserved Knowing Your Target Audience But before you start creating content for mobile, you must first get to know your target audience by looking into the following factors: User's...
Richard Eaves
Richard Eaves
8th Nov, 2017
Social media has been the whipping boy of digital marketing for quite some time. It has been used, abused, and disregarded for far too long. But marketers mistreat social media at their own peril. Be kind to social media. Use it as it was intended to be used. Only then can you look to shape it to your advantage. Here are 4 things you should not be doing and 8 things you should.   4 Practices to Abandon   1. Treating Social Media as Your Marketing Slave Before you even think about marketing, lead generation, and everything else you don’t yet deserve, remember why the...
Elmo Stoop
Elmo Stoop
8th Nov, 2017
Vine Digital is proud to be named on the 2017 AFR Fast Starters list, which ranks Australia’s fastest growing start-up businesses. This is one of our most exciting milestones since we opened our doors in 2015.  We believe that our placement is testament to the value that we deliver, through our strategic approach to digital marketing, which ultimately drives true business growth for our clients. Being included in this year’s AFR Fast Starters list is just the beginning for us.  We look forward to continuing to help Australian businesses to transform their digital presence and...
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Sofiann McKerrell
1st Nov, 2017
We were expecting it to be released in 2018, it has finally been deployed earlier, as Gary Illyes confirmed at the SMX East conference the 25th of October 2017. Google’s mobile-first index is being deployed now. We were expecting the new index to be released in 2018, but the early rollout was confirmed by Gary Illyes at the SMX East conference on the 25th of October 2017. We don't yet how many websites have been impacted by this algorithm update. It appears that the complete release will take some time as Google seems to be cautious with the deployment. How does Google...
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Sofiann McKerrell
7th Sep, 2017
Google has finally rolled out inline editing in search, allowing local businesses to manage their listing without leaving Google local search results. In a post, Google said that the goal was to create a simple business dashboard that is easy to access right in Google search. “Just find your business on Google Search, and you can complete and enhance your listing”. Business can also share photos and posts, as well check the number of views they are getting. After logging in to their Google My Business (GMB) account, business owners can run a search and find features that will...
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Sofiann McKerrell
31st Aug, 2017
Google has recently launched a limited test where local pack snippets show website mentions that match consumer query. Matt Schexnayder of SpareFoot, a search engine for storage companies, sent Search Engine Land a tip on local pack results displaying the test outcome. If consumer searches for “climate control” in a specific location, for example, the search results will have an additional line in the snippet that indicates a storage company does have “climate controlled” storage units. (Photo by Matt Schexnayder on Search Engine Land....
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Sofiann McKerrell
29th Aug, 2017
Google is set to roll out a new version of Chrome next year. One that has a built-in feature for blocking intrusive and annoying adverts. Clearly, Google has no love for such pop-up adverts and are working to remove them from websites. This means advertisers, business owners, and marketers, should check the adverts on their site and determine if they fall under obnoxious and annoying. Many believe Chrome advert blocking is simply a means for Google to favour its own advert formats. But the tech giant’s priority has always been to provide users with a positive...
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Sofiann McKerrell
24th Aug, 2017
Facebook is adding a new feature that will allow publishers to add brand logos to article links that will appear in search results and trending news lists. (Photo by Facebook Media.) Instead of names beneath article headlines, publisher’s logos will be placed instead. The change may seem purely cosmetic, but Facebook hopes that this move will prevent users from falling for fake news. The company realised that people rarely recognise the publication behind news feeds and articles that appear on Facebook, thus the need for publishers’ logos to be added. In a company blog post,...