Tara Wesson
14th Sep, 2021
As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing goals. One part of my day might be spent writing social media posts; another few hours will be dedicated to sales writing or blog posts. While all these tasks fall under the umbrella of content marketing, there are some key differences between copywriters and content writers. Here’s how to tell the difference between copywriting and content writing, why this distinction is important, and how to get the best of both worlds in your own content...
Ruth Chapman
14th Sep, 2021
In my experience, small business owners fall into one of two categories. Some are right on top of the newest trends in marketing—digital, social, Adwords, the works. There’s not a marketing buzzword they won’t throw at you in a meeting. The rest are experts in their field and just want to get on with the business of doing what they know best. “Website?” they ask, “yeah, I think we’ve got one of those”. Which category do you fall into? Well this article is for you! Yes, it doesn’t matter which one you are. That’s the whole point. (Made for a nice intro...
Tara Wesson
10th Aug, 2021
business owner guide to core updates
Do you find that every few months, your website traffic slows and you have no idea why? You’re still posting relevant content and targeting the right keywords… so why’s your traffic declining? Well, you’re not alone. And you’re not necessarily doing anything wrong. Let us introduce you to Google’s core updates. What happened in the most recent update? Unfortunately, there is no definite answer to this question. Different industries have been affected in different ways. The effects of a core update will depend on the major keywords and topics within the industry. To...
Tara Wesson
21st Jul, 2021
local seo
Do you provide products or services on a mainly local basis? A hairdresser, butcher or restaurant, for example. If so, local SEO is vitally important in helping more people find you. If you’re already “doing” SEO, you might be wondering: what is local SEO, and do I need it? With a growing number of mobile searches and people shopping locally with COVID-19, the answer is likely to be yes. In fact, by ignoring local SEO, you could be missing out on a large pool of potential customers. We’re here to explain where to focus your local SEO efforts, and what you need to know about...
Tara Wesson
13th Jul, 2021
audit graphic
Is your website fast, secure, and easy to read? This is what a technical SEO audit boils down to. While technical SEO can quickly get complex, once you look past the jargon there’s some simple steps to make sure you’re nailing the basics. We’re here to help with our seven-step technical SEO audit checklist—designed for business owners with no prior SEO knowledge. Take Me Straight to the Audit! Make your site indexable and crawlable Secure your website Create a dynamically generated sitemap Make it mobile-friendly Check your site’s load speed Remove...
Julia Kim
6th May, 2021
With the pandemic, social media is more relevant than ever. Experts have seen a huge leap in social media usage, with over 3.6 billion people on social media, and users averaging 144 minutes online daily. As a marketer, this means bigger opportunities for you to leverage your business on social media. Unfortunately, it’s not as easy as it seems; social media is a real jungle. To navigate your way through it, take a look at these seven smart tools that will help you level up your social media management game. Table of Contents The Best Social Media Tools to Use in 2021 Social...
Cillian Bracken Conway
26th Apr, 2021
serp mcdonalds australia
  What is schema markup? (with examples) Types of schemas The benefits of schema markup Structured Data Testing Tool (SDTT) Ways to create rich snippets Many factors affect search rankings; one major factor is the content’s relevance to the user’s query. Schema markup is one method of increasing relevance, but it’s not often discussed by SEO experts. Why? Because it seems too technical for clients to understand. This is a problem, because schema can be vital to the success of an SEO campaign. We break down the main facts about schema markup, and tell you...
Elmo Stoop
23rd Apr, 2021
Friday the 13th is always revered and joked about, but Friday the 13th of March 2020 is one “Friday the 13th” I’ll remember for a very long time to come. Due to COVID-19, markets panicked globally. The following Monday, we held a team meeting to announce we’d be working from home due to growing concerns in Australia. Thinking we’d be back in the office in a month or two was naive, in hindsight… We all know what happened in the months after that. Black swan events tend to change your mindset pretty quickly. Coincidentally, our management team had jotted down a black swan scenario...
Tara Wesson
1st Mar, 2021
So you’ve braved the blank page, and you’ve written a draft. Well done! That’s often the hardest part. But the job isn’t over yet; you still need to edit your work, to ensure you’re publishing the best content possible. Whether it’s a blog post, social media post or article for your website, great content is within your reach. These tips and tricks will help you take your content marketing efforts to the next level, giving your content an immediate facelift and improving the overall user experience of your site. Quick Tips to Improve Your Content Write with the audience’s...