Ruth Chapman
25th Nov, 2020
google vs bing ads
  If you’re advertising on Google, do you need to be on Bing as well? This is just one of the questions you may have as you decide where those advertising dollars are best spent. While Google dominates as the most-used search engine in the world, Bing is becoming an increasingly close second. Here’s why the Vine Digital team believes that it’s best to use both, capitalising on the unique benefits offered by each. Google needs no introduction for anyone marketing themselves online. With billions of users turning to the search engine for answers to their questions on a...
Ruth Chapman
24th Nov, 2020
page one of google
  Dear Sir/Madam, We have noticed your website is not ranking in position #1 on Google. We can help you get there. We get these kinds of emails on a weekly basis, and as an SEO company this humours us. But for business owners, hearing this day in and day out can be daunting. And let’s be honest - SEO is a ‘nice to have’ for most small to medium businesses. But right now, you need more revenue and more sales. So let’s speak honestly - how important is it really to get your website ranking in the top spot? What’s it like, you might ask those at the top of...
Ruth Chapman
17th Nov, 2020
how secure is your website
  A website without security is like a house without locks; if you don’t have it, you can’t really be too shocked when it gets broken into. Just like this real-life example, there can be serious implications for a website failing on the security front. For one, it could affect your results on Google, even getting you possibly blacklisted by the search engine. All things considered, website security is well worth the effort. So how do you make a website secure? Here are some tips and tricks to make sure your website is a fortress, so you can focus on boosting the quality of...
Ruth Chapman
9th Nov, 2020
how to beat holiday rush
  As business owners, we’re heading into the busiest time of year. Black Friday, Boxing Day and Christmas can seem like looming events to ‘get through’ rather than being an opportunity to maximise sales and customer loyalty. While nobody can predict what a COVID-Christmas will look like, we do know that for the most part of 2020, customers have increasingly shopped online. By planning your festive campaigns early, you can avoid the chaos of this period. While shoppers seem to leave their Christmas shopping later and later, the early bird gets the worm when it comes to...
Ruth Chapman
2nd Nov, 2020
website toolbox
  People expect imagery and text on a website: that’s simple. But how do you push beyond that simplicity, getting the user to engage? Well, engagement is a measure of UX. If your users are engaging, you can be certain they’re having a positive experience on your site. Website engagement tools make the user happier, and can be added with a little creative thinking and a little freedom granted to the designer.   How do you know if a user is engaging?   A happy user can be measured by the following: Page click throughs Conversions Responding to call to...
Ruth Chapman
23rd Oct, 2020
  A solid SEO strategy can make a world of difference to your business, so it’s a smart move to seek the help of specialists. Some agencies are brilliant, some are average, and some give the entire business a bad name. How do you tell good from the bad, to find the right fit for your goals? You can ask these questions. These questions cut through the pumped up sales pitches and help you uncover what you need to know: whether they’ll respect you, communicate with you, and help you grow.   First, Ask Yourself These Questions Before you contact an SEO agency, you...
Ruth Chapman
19th Oct, 2020
thing user hate
Have you ever gotten lost on a website? It’s frustratingly common on a poorly designed website. You endlessly hammer the back button in the hopes that it’ll take you back to Google, and away from this site you’ve been unable to navigate. Not exactly a good experience for the user, and not something you want users to be doing on your site. But there is a solution (and an incredibly simple one at that), which many people don’t make use of - breadcrumbs! Breadcrumbs can be an important part of your website, guiding the user clearly where you want them to go. Here’s how we recommend...
Ruth Chapman
25th Sep, 2020
Creating a 404 page is not at the top of anyone’s list as they design a site. The goal is for the user not to see your 404 page at all, so why would you pour a design budget into a page that ideally will never be seen? Well, 404s do happen. At best, they result in one annoyed user. At worst, you’ve got one less customer. No matter how much time and effort you put into making sure your website never (ever, ever, ever) has downtime, there’s always the chance that it might. Here are the Vine Digital team’s top tips for catching your 404s and turning those error pages into a conversion...
Ruth Chapman
16th Sep, 2020
clickable ctas
While a call to action (CTA) may seem like the simplest element on the page, in actual fact, there is planning, testing and thought behind that rectangle with text on it. In its prime, a strong CTA button generates conversions. At its worst, users can have all the desire in the world to procure your offering. They’re searching for the button to seal the deal, and they can’t find it. They hit the back button and find a similar product - most likely a competitor. CTA buttons are the gateway to conversions. So how do you consider its important element and take the steps to ensure...