Vine Digital was at the SMX conference in Paris on the first and the second of June 2017. This event is probably the most complete and complex expo dedicated to the search marketing industry. In 2016, we went to in Sydney's SMX, this year we went to Paris and we have learned a lot. I have selected and summarised the most important information that I believe any person working in the search industry should know. Mobile Index First - Be prepared for it Mobile Index First is probably the most important Google update since Panda or Penguin have come up. Google won’t use its Desktop...
Looking for restaurants on mobile has just become more convenient with the addition of the Menu tab on the local panel. Google has added a new tab that allows users to access a particular restaurant’s menu. (Credits: Photo by Search Engine Land; https://searchengineland.com/figz/wp-content/seloads/2017/07/google-menu-tab.png) For as long as the Google can pick out menu items, the Menu tab will appear on a restaurant’s local panel. This means not all food establishments may have them, although many restaurants already come with this feature. The Menu tab appears next to the...
Microsoft is investing in an advanced and high-tech way of storing data for the long-term with synthetic DNA. The company has asked synthetic biology start-up Twist Bioscience to custom-create strands of DNA with a specific sequence of letters that the company has provided. One gram of DNA can hold about 1 Zettabyte of data with an almost infinite shelf life.
Google is updating Gmail app on Android to add support for Microsoft Exchange on all devices. Exchange will now be added to a list of email accounts that Gmail supports, which users can just add to their mobile app. The move serves to remedy one of the app’s shortcomings, and make Gmail a well-rounded email option. Google also updated Drive on the web, adding a notification function on Chrome.
AMPlified articles are making their way to Google’s mobile site and Weather and Google News apps. The updated version will show a carousel of AMP-backed stories that people can open and navigate quickly with just a swipe. The move is seen to increase mobile clicks and encourage publishers that have yet to adapt AMP. AMP-backed version of Google News is available in the English US edition, for now.
Google has added a new podcast section in Google Play Music for easy distribution of podcast episodes and to expose people to the medium. Shows will be delivered in a contextual manner the same way music is presented to users. Podcasts are provided based on a user's interest and preferences. The new section is now available to Android users. iOS users would have to wait.
Microsoft is working to introduce improvements and better features in the Windows 10 Redstone build for both mobile and PCs. The changes aim to improve user experience, going as far as introducing a new collection of emojis that are unlike those available in Android and iOS. With Redstone still under development, users can expect more improvements in the near future.
Google’s mass manual action on outbound links over the weekend turns out to be related to the warning that the search giant issued to bloggers exchanging links for products or services a few weeks ago. The unnatural outbound links are considered a means to manipulate PageRank, which is a direct violation of Google's Webmaster Guidelines. Non-compliance results in discounted trust on site links.
Facebook has updated their branded content policy and ads policy, and offers a new tool that publishers and influencers can use to tag a marketer each time they post a branded content. The move aims to extend a company's branded content business on the social networking site, ensure content attracts multiple views, and leverage paid ads and sponsored posts.